02.09.21, L.A.B. Cosmetics GmbH & Co. KG ('L.A.B.'), a leading provider of 'clean beauty' products, has joined WindStar Medical GmbH ('WindStar') with the support of Oakley Capital ('Oakley'), the pan-European private equity investor. The financial details of the transaction are not disclosed.
Based in Hamburg, L.A.B. is a leading developer of highly effective 'clean beauty' cosmetics and brands in Germany. The company offers its premium quality, affordable, vegan and sustainable products via fast growing digital and traditional retail channels under its own flagship brands DAYTOX and BEAUTY GLAM. L.A.B. also works as a fulfilment partner to one of the leading premium European retailers, aiding with the development of its exclusive product lines and dedicated brands. Revenues are expected to more than double in 2021.
Partnering with L.A.B. will enable WindStar to enter the highly attractive 'clean beauty' segment, which is forecast to outgrow the $450b global beauty and personal care market through 2025. WindStar is the best-placed partner for L.A.B. to accelerate its growth, fuel its extraordinary potential and generate significant synergies for the Company, particularly in utilising WindStar's central functions to underpin its future growth. The acquisition provides further track record for WindStar in the successful implementation of its growth strategy to expand into new attractive growth categories and to grow the group organically and inorganically via M&A.
Karin Hock and Slobodan Vucinic who founded L.A.B. in 1998 will roll a significant portion of their proceeds into the WindStar platform and will continue to lead L.A.B. into its next stage as joint Managing Directors.
L.A.B. co-founders and Managing Directors Karin Hock and Slobodan Vucinic said: "We are delighted to be joining the WindStar platform as we seek to further grow L.A.B. Cosmetics by diversifying our sales channels, and by leveraging the experience of Oakley Capital and WindStar in building successful D2C and online businesses. It is a very exciting phase for us as entrepreneurs and we cannot wait to exploit the full potential of our brands within the new structure, and to work with René and his team".
WindStar CEO René Flaschker said: "L.A.B. has a really exciting portfolio of products built around its flagship brands. We have been impressed by the performance of DAYTOX and BEAUTY GLAM, and look forward to working with Karin and Slobodan to expand WindStar and L.A.B. and take advantage of the strong growth drivers in the core markets of both businesses."
Oakley Capital Managing Partner Peter Dubens said: "L.A.B. Cosmetics is exactly the right fit for WindStar: a high-growth business in the attractive 'clean beauty' market, led by an impressive founder-manager team. Karin and Slobodan have built a business which we believe will add material value to WindStar, and we look forward to working with them to further realise L.A.B.'s significant potential. Acquisitions form a key part of Oakley's growth strategy as we look to further develop WindStar into one of Europe's leading consumer healthcare businesses."
For Oakley Capital:
For WindStar Medical:
+49 69 6540272311
For L.A.B. Cosmetics:
+49 40 38629103
About Oakley Capital
Founded in 2002, Oakley Capital has demonstrated the repeated ability to source attractive growth assets at attractive prices. To do this it relies on its sector and regional expertise, its ability to tackle transaction complexity and its deal generating entrepreneur network.
About Windstar Medical
We develop companies and healthcare brands in the extended healthcare market. We support our business units on their development path and with international expansion. It is our mission to quickly and consistently build up market leaders who can establish themselves as independent companies in their markets. On the WindStar Medical platform, we combine consumer healthcare expertise, experience and resources together with the will to contribute to improving people's quality of life.
About L.A.B. Cosmetics
We create highly effective beauty products and brands in the most sustainable way which are premium quality, affordable, vegan and do meet the demands of our customers.
Through traditional retail and fast growing digital channels, we provide consumers access to highly effective beauty products, previously accessible at premium price points only. We live our values of friendship, partnership and trust within L.A.B. Cosmetics.