Well-Health.
For Everyone.

WindStar Medical is the epitome of ‘Well-Health’:
health, well-being and beauty from a single source. Our soothing, healing and feel-good products provide protection and a pure sense of well-being.
For a world in which everyone deserves to enjoy good health and well-being.

News

30 years of WindStar Medical.
30 years of Well-Health.

Join us for a trip down memory lane.

About us

WindStar Medical is a leading Well-Health innovation engine – successfully merging the areas of health, beauty and well-being in one holistic concept. We believe that everyone is entitled to feel healthy, well and beautiful – from the inside as well as the outside. That quality should come at a fair price. Our portfolio covers a significant number of successful brands as well as numerous private and exclusive labels for our retail partners. We are a dynamic platform with vast product expertise, first-class R&D skills and excellent operations. All of which makes us the full-service partner of choice for retailers and next-generation brands.

Dr Dominique Friederich (CEO):
“WindStar is all about growth and democratising innovation. We have an excellent track record in creating value and transforming brands into power brands – for our retail partners, for consumers and for us as a company. Well-Health. For Everyone. That’s what we strive for every single day.”

Our product universe

01 | Power Brands

High-profile brand portfolio
Excellent value for money
Tried-and-tested quality

02 | Partnering Concepts

Expertise in private-label and exclusive brands for a wide range of partners
In-depth understanding of trends, brands and categories
Efficient procurement, production and performance

03 | Next Generation Brands

Partner for upcoming lifestyle brands with strong growth potential
Expertise across the entire value chain
Effective market access through a distribution partner and operations network

Our value proposition

04 | Innovation Engine

Continuous trend scouting
Fast innovation and go-to-market cycles
Lean R&D process

05 | Distribution Partner of Choice

Nationwide retail coverage in Germany
Growing global presence from DACH to China
Strong retail network from drug, perfumery and food to discount and online

06 | Operational Excellence

High-quality supplier network
Extensive knowledge in R&D, regulatory affairs and quality management
Integrated supply chain and logistics solutions

Facts and Figures

30+

years of experience

160+

employees

strong brands

55+

private labels and retail
partnerships

26,000+

points of sale in Germany

400+

products

55+

Private-label brands and sales
collaborations

26,000+

points of sale

400+

products

Power Brands

For the last 30 years, we have been building trust with successful brands. Thanks to our ground-breaking Well-Health innovations in health, beauty and well-being, our quality products are accessible for everyone at a fair price.

Martin Wulle (CCO):
“From SOS to Zirkulin, our power brand families are a testament to effective brand management. Our insight-based innovation, clear positioning and ongoing brand building have culminated in a remarkable success story – with plenty more chapters to come.”

Meet our power brands:

Meet our next-generation brands

Partnering
Concepts

If you’re looking for fresh ideas and a way to take your private or exclusive label lines to the next level, you need a seasoned partner like us in your corner. With a broad portfolio ranging from drugs and medical products to nutritional supplements and beauty products, we specialise in developing product lines across the entire ‘Well-Health’ spectrum.

Wolfgang Hahn (Managing Director Private Label):
“Our retail partners see our extensive market, category and regulatory expertise as the key to success in excelling in private and exclusive labels. We generate new ideas, pave the way for innovations and are the ideal sparring partner and sounding board, whatever the task or formula at hand.”

Next-Generation Brands

Drawing on the expertise of the WindStar platform, WindStar Medical is helping entrepreneurs to develop their upcoming brands and successfully deal with questions about sourcing, marketing and performance.

Kaan Haylaz (Managing Director and Founder of Rocket Sales):
“WindStar Medical is the perfect partner for IvyBears. The WindStar team knows how to turn a start-up enterprise into an international success story. They know the dos and don’ts of retail, marketing and process efficiency. For us, it’s a match made in go-to-market heaven.”

Meet our
next-generation brands:

*Sales partnership

Innovation
Engine

Fresh ideas have always been a key success factor for WindStar. That is why we rely on three major drivers of innovation as we pursue our vision of ‘Well-Health. For everyone.’:
(1) Agile and powerful R&D that fosters new proprietary additions to the health, beauty and well-being space at a fair price;
(2) Close collaboration with our retail partners, enabling strong private labels and exclusive brands to quickly adapt to emerging trends; and
(3) Partnerships with and acquisitions of next-generation brands that offer potential and an innovative edge.

Dr. Dominique Friederich (CEO):
"We are always looking for fresh ideas, concepts and formulas that help improve people’s health and well-being and translate lifestyle trends into quality products at fair prices. We love launching new products that are better and more effective, yet remain affordable."

Distribution Partner of Choice

The WindStar Medical distribution network covers all relevant distribution channels across the board – stationary and online channels, from drug, perfumery and food channels to discount and online partners. Our customised solutions allow us to find the perfect partner and concept for every product and every brand idea.

Torsten Knor (Managing Director at WindStar Commercial Expert):
“We understand the dynamics of consumers and categories. This allows us to help our commercial clients optimise their offerings to consumers, whether through a differentiated portfolio structure, category approach or a customised point of sale solution. The consumer is at the centre of what we do – for healthier and better lives and that ‘feel good moment’ at fair prices every day.”

Operational Excellence

WindStar Medical’s commitment to operational excellence can be seen from its supplier network, product quality, innovation leadership and supply-chain organisation.

Dr Andreas Bender (COO):
“We believe in reliability – reliability in everything from product quality to regulatory processes. Quality and reliability are the basis of long-term business relationships. And this is what WindStar stands for.”

Creating
value together

With a team of more than 160 employees, we are steering WindStar Medical towards the brightest of futures.

Our Executive Leadership Team

Dr Dominique Friederich

Chief Executive Officer

Claudius Peleskei

Chief Financial Officer

Dr Andreas Bender

Chief Operating Officer

Martin Wulle

Chief Commercial Officer

Join our
team

Whether you’re a top-tier expert, an experienced manager or are looking for your first step on the career ladder,
WindStar Medical offers plenty of exciting opportunities and real ways to make a difference. Check out our current vacancies to find out more.

Career opportunities

Even if none of our current vacancies is up your street, please go ahead and send us your CV anyway. We just might have the right spot for you.

jobs@windstar-medical.com

Apply now

News & Insights

More and more health products now being bought in drugstores, 2023 study finds

Read

WindStar Medical has been commissioning large-scale surveys to find out how consumers buy over-the-counter drugs (OTC) in Germany. Findings from the most recent survey suggest that more and more consumers are turning to drugstores rather than pharmacies when shopping for health products.

Date: 01.11.2023

WindStar Medical appoints Martin Wulle as Chief Commercial Officer