WindStar Medical appoints Martin Wulle as Chief Commercial Officer

We are pleased to welcome experienced brand expert Martin Wulle to WindStar Medical’s management team, as of 1 September. In his capacity as Chief Commercial Officer (CCO) he will be responsible for expanding our international brand business based around our power brands and next-gen brands for well-being and ‘Well-Health’. With this acknowledged brand and consumer goods expert on board, we are strengthening our strategic focus on the brand business and are increasing the management team from three to four members. The new four-person Management Board for WindStar will comprise of Martin Wulle together with Dr Dominique Friederich (CEO), Claudius Peleskei (CFO) and Dr Andreas Bender (COO).

Martin Wulle has extensive expertise in brand management and development as well as in marketing cosmetics and healthcare brands. He spent three decades at cosmetics group Beiersdorf, where he held a number of different marketing, sales and management positions in Germany. His most recent role was as General Manager, where he was responsible for Beiersdorf’s pharmacy business in the EMEA region.

At WindStar, Martin Wulle will be focusing his energy predominately on strategic expansion of the brand business relating to the SOS and Zirkulin power brands and on further developing promising next-gen brands like IvyBears. Together with the Group’s long-standing retail partners, he will also build on the international reach of the WindStar brand platform.

Dr Dominique Friederich, CEO of WindStar, said: “I am delighted that we now have an acknowledged and extremely experienced marketing and sales expert like Martin on our team. Together, we will step up efforts to optimise and scale WindStar as a platform for power brands while also benefiting from Martin’s many years of experience in setting up and managing cosmetics and healthcare brands. As CCO, he will make our platform even more attractive for brands in future.”

Martin Wulle, new CCO of WindStar, added: “First of all, I would like to thank WindStar and the management team for the trust and confidence they have shown in me. WindStar has built up its sales network in Germany and Europe over decades and has excellent production partners. The platform is perfectly placed for taking healthcare and well-being innovations to the next level and making them available to the general public. I am looking forward to playing my part in leveraging this potential and continuing to scale the WindStar platform.”